Patrons of Chicago’s award-winning regional theatre can utilize enhanced cross-linking and search capabilities to quickly find photos, videos, news and more for favorite plays and actors
Chicago, IL – April 6, 2012 – Chicago web development firm Adage Technologies, specializing in website and application development, announced today the launch of a new website and content management system for the Goodman Theatre, Chicago’s premier live theater presenter. The website can be found at: www.GoodmanTheatre.org.
Highlights of the new website include a rebranded design, easy to find and access multi-media content, and the ability to quickly edit and change content.
“We started by thinking of features we could add that would help Goodman enrich its audience’s experience,” Roy Chomko, president of Adage Technologies, said. “Being able to quickly upload interesting, searchable media is especially important every time a new season of shows is launched. This includes show trailers, behind the scenes videos and photos, news articles, reviews, blogs, event photos, and press releases. It’s the playbill of the future.”
By setting up cross-references throughout the site, visitors will be able to experience a media rich playbill before and after any performance. The constantly growing image galleries and video content are easier to maintain and readily available to users.
The new search capability gives users a great amount of detail in a quick, easy-to-find format. Searching for a specific show or actor reveals a wealth of multimedia content, complete with clickable tabs for biographies, photos, videos, blog posts, news articles and upcoming events.
“We’re thrilled with our new virtual home—and we couldn’t have found a better partner than Adage Technologies. Our robust e-commerce site, which also includes an archive dating back to the Goodman’s inception in 1925, could not have happened without Adage Technologies and their team of experts. They are responsive, solution-oriented and attentive to every detail. Just after launching, our traffic is up 33% from last year. Now, that’s what I call a success,” exclaimed Lori Kleinerman, Director of Marketing and Public Relations for Goodman Theatre.
“Incorporating rich media like photography and video is an essential aspect of working with a performing arts organization,” Chomko added. “Goodman Theatre is now able to tag content to multiple parts of the website, linking the relationships between the facility, performances and actors into one full story.”
With the rebranded version of the site, Goodman Theatre patrons will continue to enjoy online features like selecting your own seat, subscription renewals, making donations, and renewing memberships.
Finally, a simple process for updating the website was important for a business like Goodman Theatre, which requires regular site changes. With that in mind, Adage implemented a new content management system. Using the EPiServer platform, Goodman Theatre staff can now edit the website as details change, keeping patrons up to date with show information and eliminating the often stressful process of waiting on an IT professional to enter content.
About Adage Technologies
Adage Technologies was formed in 2001 with a specific focus on driving business value through web technology. Today, Adage offers a wide variety of business technology solutions, including custom software, content management, and mobile applications. The company provides web development solutions across a variety of industries, including healthcare/medical, performing arts, and insurance. To learn more, visit www.adagetechnologies.com.
About Goodman Theatre:
Goodman Theatre, “the leading regional theater in the nation’s most important theater city” (Time), is a major cultural, educational and economic pillar in Chicago, generating nearly $300 million in economic impact over the past decade in its state-of-the-art two-theater complex on North Dearborn Street. Founded in 1925 and currently under the leadership of Artistic Director Robert Falls, “Chicago’s most essential director” (Chicago Tribune), and Executive Director Roche Schulfer, Chicago’s oldest and largest not-for-profit resident theater has welcomed nearly two million patrons to productions and events. The Goodman has earned more than 90 awards for hundreds of productions, including the Pulitzer Prize for Ruined by Lynn Nottage—one of 25 new work Goodman commissions in the last decade. American Airlines is the Exclusive Airline of Goodman Theatre. To learn more, visit www.GoodmanTheatre.org.