Cherished for the past quarter-century as a haven for those seeking the thrilling combination of music and theatre, LA Opera has become not only a cornerstone of the community, but also a major hub for opera-lovers across the United States. As the fourth largest opera company in the country, LA Opera was looking to replicate the allure found in their performances in their web platform. Having struggled with the ability to update content on their website, LA Opera was also looking for greater flexibility in promoting and editing content for their patrons.
Through the implementation of the EPiServer CMS platform, LA Opera now has the tools to easily update content on their website in order to offer a vibrant user experience. Staff can now control their content and update items such as current show information, photos, events, news articles and much more without having to wait on an IT professional, providing ease of use for all involved. As visitors explore the website, they will find that they have access to a wealth of multimedia content displayed next to their page information, reinforcing the grandness and offerings of the LA Opera.
The new website also includes a redesign that focuses on the visual appeal and display aspects of the site. By employing Composer, a feature in EPiServer, Adage was able to provide LA Opera the ability to control the layout of the home page and specific landing pages. Now the marketing team can arrange those pages to adapt to major events, times of the year, or promotions. The site was completed with the addition of a mobile site that leverages the EPiServer framework and repurposes the same content used on the site without any additional work from LA Opera.