The Need
Truefitt & Hill started as a London based barbershop. They have expanded with barbershops in Canada and the United States along with a line of men's grooming products. Truefitt & Hill came to Adage to not only provide them with a corporate site but also the ability to sell their line of men's colognes, aftershaves, shaving creams, razors, brushes, and other accessories online.
The Solution
Adage began the engagement by sitting down and listening to Truefitt in order to understand the Truefitt brand and history. It was essential that the Truefitt image and branding be carried through to the web site with a contemporary look and feel. Based on Truefitt's needs, Adage selected a hosting provider and suitable eCommerce package to provide online purchasing capability. Specifically, Adage provided Truefitt with the following:
- A web site that met Truefitt & Hill's image and branding requirements.
- ECommerce functionality complete with search and browsing, order processing, and payment processing.
- Ability to update product codes, descriptions, photos, and pricing without the involvement of Adage.
- Knowledge transfer and training upon project completion.
- A framework for future product line expansion.