The Need
The American Dietetic Association, the world’s largest association of food and nutrition professionals, wished to give its members the ability to list their dietary-related products online for sale to other professionals and the general public. A system was needed to create, manage, and review member product listings, along with the ability to group relevant products together and track shopper statistics.
The Solution
Adage created a custom solution on top of Ektron CMS and Avectra AMS that allows ADA members to purchase online product listings within the Eat Right Marketplace. Using the Ektron workflow, ADA staff can also review listings before they are published. Each listing is customizable, with spots for a photo, headline, description, and product taxonomies, and runs for a set period of time. Members can renew listings if they wish to list a product again.
The Eat Right Marketplace also utilizes the Google Analytics API, which allows members to view shopper statistics on their listings and vendor profiles.