The Need
The Shop Eat Right portion of the American Dietetic Association website was in need of a redesign that included a new look and feel, a way to feature specific products on the front page, and a place for visitors to opt-in to receiving product alerts via email.
The Solution
Interfacing with the product-selling portion of Avectra, Adage created a new design to complement existing ADA branding. New features to the shop include a featured products rotator that can be easily customized by ADA staff, configurable product sorting, an opt-in email capture for a product alert mailing list, and a streamlined add-to-cart-process to further smooth the online shopping experience for users.