The Need
Center Theatre Group in Los Angeles is a non-profit arts institution that strives to inspire people to think, feel, dream and learn through theatre. Currently utilizing Ektron CMS400.NET and Tessitura, Center Theatre Group turned to Adage for help in optimizing their current setup and improving the ticket purchase path on their organization’s website.
The Solution
Adage implemented many improvements to Center Theatre Group’s website purchase page, including optimizing Tessitura’s SYOS feature, streamlining theatre performance lists for ticket purchase, and better organizing the checkout process with a redesigned purchase path. The end result yielded a better, more intuitive user experience for online ticket purchases.