Seamless Integration, Full Control.

ACE Platform

Built by Adage.

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Proven Features

ACE Platform is chock full of proven features built to empower arts organizations to engage patrons and generate more revenue. It's fully responsive and builds off of the powerful Episerver content management system.

Powerful Platform

ACE Platform is the culmination of years of developing website solutions for arts, culture and entertainment groups. We've culled the best, in-demand features and compiled them into a single powerful platform.

Configurable, Agile

It's agile enough to fit your organization's needs without the exorbitant expensed or timeline of a fully-customized solution.

Solid Base

A solid base of features you need and the customized functionality you want.

ACE Platform Features

Tied directly to Tessitura, ACE Platform affords your organization a solid base of features.

ACE Platform is built on the notion that the ticket-purchasing process should be seamless for patrons and under complete control of each arts organization to maximize sales.
Single Tickets

Provide a superior ticket purchasing experience.

The flexible functionality built into the single ticket purchase path is extensive. The event calendar is color coded by venue, highlighting promo-applicable performances and auto-populating events from both Tessitura and the content management system. And on the performance purchase page, you can allow your users to select seats based on their own preference with the ACE SmartSeat industry-leading select-your-own-seat (SYOS) functionality.

Single Tickets Section Selector in ACE Platform built by Adage
Subscriptions in ACE Platform built by Adage

Maintain a positive connection with your most loyal fans.

ACE Platform’s subscription model relies on the idea that subscriptions don’t have to be rigid or complicated to be excellent sources of revenue. Fixed subscriptions and renewals, as well as flex subscriptions, are all administered online, allowing you to save time and mailing expenses while providing a superior customer experience.
With common ACE Platform customizations, subscribers can also purchase recommended add-ons and parking, all in the same transaction.


Make contributions a steady stream of revenue.

Soliciting donations should be more than an ask in the purchase path. ACE Platform deeply engrains donations into the site experience, giving you full control over messaging and placement of these important calls-to-action.
Craft your own donation levels with different highlighted benefits. Solicit donations across the site. Even take advantage of snappy upsells and constituent-specific donation amounts, all at your control within the content management system.

Donations in ACE Platform built by Adage
Memberships in ACE Platform built by Adage

Turn patrons into loyal brand ambassadors.

Encourage return visits to both your venues and your website with the power of memberships. Choose which benefits of membership levels to showcase. Then, let users purchase and return to renew memberships right on your site. It’s the most useful, engaging way to foster amazing fans that are excited to spread the word about your organization.

Gift Certificates

Empower patrons to recruit new fans.

ACE Platform’s gift certificate functionality is a clever way to make gift-giving a beautiful, built-in part of your brand. Upload customized gift certificate templates and let your users create their own messages and preview an automatically-generated visual of a gift certificate right on your site. Then have certificates delivered instantly to recipients by email.

Gift Certificates in ACE Platform built by Adage
Course Registration in ACE Platform built by Adage
Course Registration

Make course and community offerings a priority.

Bring course and community offerings to the foreground on your website. The ACE Platform course catalogue nimbly sorts and displays large quantities of data while the registration path is an intuitive approach, with course pages closely reflecting the look and functionality of performance pages and leading seamlessly into the same purchase path.


Free up box office staff by handling subscriber exchanges live, online.

Give users the power to log on to your site for flexible options to exchange tickets and lessen the need for calls to the box office with ACE Platform’s live exchange functionality. On their own, users can swap out tickets for another day’s performance within the same production or add tickets for the same night, all in the seats of their choice.

Exchanges in ACE Platform built by Adage
My Account in ACE Platform built by Adage
My Account

Craft a personalized, engaging experience for patron record-keeping.

Individual users can log in to view their past attended performances and upcoming performances, by season or date range. It’s a great contact-point for arts and cultural organizations to emphasize upcoming events or even hide specific productions or performances and tailor messaging to specific audiences, all controlled through the content management system.

ACE Implementations
Annual Revenue thru ACE
The ACE Platform Difference

Artfully marry your patron experience with ecommerce.

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Featured ACE Platform Clients

  • Houston Ballet
  • Brooklyn Academy of Music
  • Royal Danish Theater
  • The Music Center of LA
  • LA Opera
  • New York City Center Theatre
  • The Old Globe
  • Steppenwolf Theatre
  • San Francisco Opera
  • Kimmel Center
  • Ticket Philadelphia
  • Public Theater
  • The Cleveland Orchestra
  • First Stage
  • Chicago Symphony Orchestra
  • Milwaukee Repertory Theatre
  • Adrienne Arsht Center

Licensing Model

You pay for the license, there's an annual fee and that's it. We cover the install, maintenance and updates. Want to be an early adopter? Ask us about our introductory pricing.
Licensing price includes
  • SmartSeat Filters and Seat Selection pages for single tickets
  • Training materials
  • Venue Builder tool managing settings and creating custom maps
Optional add-on services
  • SVG map design
  • SVG seat mapping on client-provided design files
  • Brand consistency consultation
  • Full venue creation

Let's Talk About ACE Platform

Whether you're ready to start selling smarter, or you'd like to learn more, fill out the contact form below and we will reach out to get the conversation started.

Contact Adage