Adage Wins Gold MarCom Award
Marcom Awards announced winners in the 2018 international creative competition for marketing and communication professionals. There were more than 6500 entries from throughout the United States, Canada and 18 other countries. Adage Technologies received a Gold Marcomm Award for work with AAOS Orthoinfo in the medical website category for faceted search and site redesign that delivered an enhanced user experience and non-dues revenue.
About MarCom Awards
Marcom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Winners are selected from more than 300 categories in Print, Web, Video and Strategic Communications. A list of Platinum and Gold Winners can be found on the Marcom Awards website at www.marcomawards.com.
About AAOS OrthoInfo Winning Website
AAOS Orthoinfo project included digital strategy, re-branding, and a faceted search implementation. The brand system was designed with a digital-first mindset that stayed true to AAOS’ mission. Plus the site now offers visitors the information they are looking for faster and easier.
The project resulted in a 15% increase in mobile sessions and an increase of 1 Million page views in the first 3 months.
“The new OrthoInfo empowers patients by helping them to better understand their conditions, find answers to questions and prepare for surgical procedures, anytime, anywhere. In addition, OrthoInfo is an important in-office resource and tool for our orthapaedic surgeon members, reflecting the Academy’s commitment to providing optimal patient care.”
– William J Maloney, M.D., AAOS President
Want to learn more about the AAOS Orthofinfo project? Read the case study.read the case study
About the MarCom Competition
Marcom is one of the oldest, largest and most-respected creative competitions in the world. Winning a Marcom Award is highly sought-after, peer recognition from the creative industry. Marcom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.
Marcom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions.