Commerce Digital Transformation to Reach More Customers

Adage worked with Lacks to overhaul their digital
experience, reach more customers, and stand
out among the competition by building their FIRST
commerce website.

Lacks Mobile Phone
Lacks Logo

Lacks Valley Stores, Ltd. (also known as “Lacks”), one of the largest furniture retailers in the US provides an unparalleled assortment of furniture, appliances, electronics, mattresses, and decorative accessories. Lacks is a family-owned furniture store that remains involved in community growth and philanthropy.

The typical buying journey continues to change. To stay relevant, Lacks wanted to refresh what felt like an aging brand and provide consumers with an online shopping experience. The site consisted of only simple content pages that were loosely tied to the Lacks brand with limited multimedia capability.

Adage worked with Lacks to overhaul their digital experience, reach more customers, and stand out among the competition by building their FIRST commerce website.

Lacks Valley Website
Lacks Valley Website
Mobile Users
75
Pages per session
10
The Difference

Over 50,000 site visitors every month.

lacks-valley

Adage Align

A team of strategists, designers, and developers completed on-site research consisting of customer interviews, staff surveys, and buyer observations. Our process called Adage Align is tailored to each client. It arms stakeholders with an increased understanding of the customer experience. Adage then utilized the data to re-imagine the online experience for Lacks customers and employees.

Custom Ecommerce

Lacks’ new site was built on the Episerver Digital Experience Cloud Ecommerce and hosted on Azure. Now, Lack’s web managers can easily modify and update products and content. Keeping their website up-to-date, relevant, and appealing to site visitors.

Lacks Valley Furniture Responsive Web Design
Lacks Valley Furniture Ecommerce Website

Responsive Design

The new site’s design and layout is both on-brand and responsive. Now, mobile visitors can easily search and browse through Lacks’ vast furniture inventory.

Custom ecommerce.

Learn how these solutions can advance your organization’s purpose.

Preparing commerce sites for 19-digit credit cards.

Check out our other commerce clients.