Adage earned a Gold Hermes Creative Award in the Mobile Information Experience category for our work with The Guthrie Theater. The Guthrie Theater, founded in 1963, is a center for theater performance, production, education, and professional training in Minneapolis, Minnesota.

Hermes Creative Award

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Award recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communications professionals. The Award is administered by the Association of Marketing and Communications Professionals (AMCP).

As part is its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Being a Platinum or Gold Winner is a tremendous achievement that is symbolized by the intricately detailed Hermes Platinum and Gold Awards.

Gold Hermes Creative Award-Mobile Experience -AdageTech

Guthrie Theater

Identify, Converse, Engage. This is the Guthrie Theater’s organizing idea, the result of an Adage Align engagement. Adage Align is a discovery process meant to establish a shared vision among stakeholders. The Guthrie Theater is a living organization reflecting the culture and human spirit of its audiences today.

The ongoing project reflected the organizing idea during design and development of the homepage, calendar, production detail page and other key pages built using Episerver CMS. The rebuild also included integration with TNEW by Tessitura for Guthrie’s ticketing and purchase path.

Now, the Guthrie Theater boasts a strong, consistent brand, and interactive digital experience on ANY device. The work appeals to a broad audience, and keeps patrons coming back. Check out more of Adage’s award-winning websites!

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Rene Reiter

Author Rene Reiter

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