SmartSeat SYOS Yields Increased Mobile Conversions and Decreased Bounce Rate

“We are no longer turning away mobile ticket buyers. We are converting people that traditionally would have left. Bounce rates from within seat selection have decreased by almost half.” – Ryan Buckley, Director of Digital Experience, Cleveland Orchestra

Cleveland Orchestra Mobile
Cleveland Orchestra Logo

The Cleveland Orchestra was founded in 1918 by the pianist and impresario Adella Prentiss Hughes. The orchestra plays most of its concerts at Severance Hall; a 2,000-seat concert hall listed on the National Register of Historic Places.

The Cleveland Orchestra was experiencing mobile seat selection challenges. They desired a product that could help them avoid turning away mobile ticket buyers and decrease bounce rates within seat selection.

The Cleveland Orchestra chose SmartSeat by Adage to tackle their ticketing challenges.

Cleveland Orchestra Piano
Cleveland Orchestra Youth
Increase in mobile
conversion rate
44
Increase in overall
conversion rate
62
The Difference

Dramatic Increase in Revenue and Site Visitors

Cleveland Orchestra Calendar

Enhanced Ticket-buying Experience

The Cleveland Orchestra provides ticket-buyers with a truly mobile, unrivaled user experience on ANY device. They also accept specialty seating requests including those for accessibility and location preference.

Highly Configurable Seat Maps

With simple drag and drop functionality, The Cleveland Orchestra can add custom seat maps and easily configure there venue for each performance.

Cleveland Orchestra SmartSeat
Cleveland Orchestra Purchase

Increased Conversion Rates

In addition to the key metrics The Cleveland Orchestra was targeting, the installation of SmartSeat provided additional unforeseen benefits.

“Our shows have been over-performing since we launched SmartSeat,” says Buckley, “overall conversion rates are globally higher and, in general, our revenue is higher since we’ve done this.”

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