The Public Theater in New York City has showcased the works of generations of both up-and-coming and established theater artists since its founding in 1954. The Public operates five different venues which produce a wide variety of works—from Broadway musicals to intimate spoken word—presenting a branding and marketing challenge for their staff.

Adage built The Public Theater one cohesive, responsive website to showcase all of Public’s renowned brands, venues, and theatrical offerings. 

  • Performing Arts
  • Mobile
  • eCommerce
  • CMS
  • Tessitura
  • EPiServer

Adage built The Public one cohesive, responsive website to represent all of Public’s renowned brands.

The Solution

The Public Theater has a sterling reputation in the international arts community, but until recently didn’t have a cohesive online presence in place to market programs and events scattered over four venues: the namesake venue at Astor Place, The Delacorte Theater in Central Park, home of Shakespeare in the Park, concert venue Joe’s Pub and The Library, a bar and restaurant.

Adage built a website that’s properly unified, and still allows for distinct branding for each venue that can be viewed on any device, all tailored for a better user experience and to sell more tickets.


  • Unified website provides brand awareness for all of Public’s venues.

  • Centralized content management through EPiServer CMS makes adding and altering rich content a breeze.

  • Ticketing management and select-your-own-seat capabilities are smoothed and simplified through ACE Platform.

  • Responsive design for access on all devices.


  • Single Tickets
  • Subscriptions
  • Donations
  • Memberships
  • Gift Certificates
  • My Account
  • ACE SmartSeat SYOS (Select-your-own-seat)
  • Media Center
  • Press Room