ArcelorMittal's new site gives their American operations a consistent brand.
As global corporation, ArcelorMittal’s marketing department struggled to manage the face of their business across over a dozen markets worldwide. Of particular importance, there was a lack of a cohesive online presence for one of ArcelorMittal’s most important markets: the United States.
Adage helped build ArcelorMittal a new web presence specific to their American audience. To simplify the process of consolidating and publishing content for the new ArcelorMittal US site, Adage developed the site using the EPiServer content management system. EPiServer allowed the ArcelorMittal marketing team to streamline their publishing process using built-in workflow management, target subgroups within the American marketing using advanced personalization, and- above all- edit and publish content without touching a line of code.
ArcelorMittal’s new site has been instrumental in allowing them to improve recruiting in the United States, as well as communicate their message of corporate responsibility more effectively.