Engage your customers on any device with a website that’s truly mobile-friendly.

Today more than 65% of web browsing is done on mobile devices.

With responsive design, your website is created using a fluid grid that can seamlessly adjust to match the dimensions of any screen shape or resolution. That means there’s no need to build separate mobile site or sacrifice design elements: your digital brand is preserved even when your users are on the go.

Responsive design isn’t just for static pages. The world’s most recognizable ecommerce is already using responsive design, from Amazon to the Met Opera, from traditional retail to ticketing and memberships.

Chicago's Shedd Aquarium is fully responsive.

The Benefits of Responsive Design

1. Responsive design is Google recommended.

Reponsive design is the mobile-friendly design method recommended by Google over separate mobile sites and adaptive design.

Google has made mobile-friendliness a critical factor in search ranking and responsive design makes it easier for their search engine to index your site.

2. Responsive migrations are a small investment.

Responsive design doesn’t require you to commit to overhauling your website from the ground up.

The Adage web development team is skilled at converting existing templates into responsive versions for those who aren’t ready to fully redesign and redevelop their site.

3. Responsive design saves your team valuable time.

With responsive design, your team only needs to manage one site and one version of each page.

Other methods of mobile-friendliness, such as separate mobile sites or adaptive design require multiple sets of content and templates.

4. Responsive design increases customer and member engagement.

When it comes to increasing digital engagement, responsive design is essential.

More web searches are now done on mobile, and the percentage of retail sales (8%) and the nonprofit donations (10%) continue to grow.

Mobile App Development

While we recommend responsive design in most cases, we understand that certain unique business needs require the power of a custom mobile application.

Adage has experience with many types of mobile app development. Whether you need a tablet-based line-of-business application to increase workplace efficiency, or an ecommerce app to help better engage your customers, we can help you prototype and build exactly what you need.

Our developers are skilled at building both native and hybrid apps and at integrating leading mobile technologies, including iBeacons and Apple/Android Pay.

Case Study: Goodman Theatre

64% increase in mobile conversion rate.

After their analytics showed significant mobile visitors, the Goodman worked with Adage to convert their existing design and templates into responsive versions to increase engagement with their mobile audiences.