Det Kongelige Teater, or the Royal Danish Theatre, is the royal performing arts institution of Denmark founded in 1748.

The Royal Danish Theatre worked with Adage to build the first truly bilingual site in the Tessitura Network using the power of the Episerver content management system.

The Royal Danish Theatre presents a wide spectrum of drama and music, including hosting the Royal Danish Ballet and the Royal Danish Orchestra. The RDT operates four venues: the Old Stage, the primary 1600 seat performance venue built in 1874; the Copenhagen Opera House; the Staerekassen, an Art Deco theatre adjacent to the main venue; and the Royal Danish Playhouse.

Not only did the Royal Danish Theatre’s website no longer represent their brand, but the poor user experience made it difficult for would-be patrons to learn about shows and purchase tickets. The website lacked an intuitive purchase path as well as integration with the RDT’s new Tessitura
CRM system for ticketing, which hindered plans to implement flex package ticketing and other features.

Additionally, the lack of a web content management system made it difficult for RDT staff members to publish content to the website, hindering their ability to quickly post show updates.Their lack of a CMS also made it very difficult to manage the English and Danish content necessary for their bilingual audience.

Adage overhauled the RDT site from the bottom up, including implementing a new Episerver content management system to serve as the backbone of the site. The Episerver CMS allows for RDT to edit their website in real time even without their IT staff’s support and supports fully bilingual content. The website is the first completely bilingual site built for a member of the Tessitura Network.

Adage also implemented our complete Tessitura solution, ACE Platform. ACE Platform, built on Episerver, integrates the RDT site seamlessly with their Tessitura database to provide purchase path templates and advanced CRM functionality. ACE Platform allows RDT to easily configure single ticket and subscription sales options from within their CMS. Adage also implemented SmartSeat, our select-your-own-seat solution, to allow visitors to easily find the perfect seat using an intuitive visual purchase path.

On the front end, Adage worked with RDT’s design team to translate their complex, multi-venue brand identity to the web. The RDT site is fully responsive, allowing both single ticket buyers and RDT members access to show information and ticketing features on any device.

  • Implementation of Episerver CMS
  • Tessitura Integration
  • Shopping Experience Built on the ACE Platform
  • Angular Calendar
  • Episerver CMS Implementation
  • Integration with Tessitura
  • Multilingual site and purchase path

“We chose Adage as our partner because they allowed us to use Tessitura data seamlessly on our website. It enables our customers to do the same transactions online that they would have done by calling the box office. I would definitely recommend Adage as they’ve helped us address our business needs, increase efficiency, and deliver a better customer experience.”

Christina ØsterbyDirector of Strategic Analytics and Business Development, The Royal Danish Theatre