We focus on the perfect mix of form and function.
User experience design (UX) isn’t just the look and feel of the site. UX encompasses every interaction with your brand. Our practice marries user experience services with brand identity so your audience can fully engage in your offerings. We use a holistic approach to measuring user satisfaction with both qualitative and quantitative data.
Contact us to learn more about Adage’s approach to User Experience Design.
Why User Experience Matters
Good is expected
We hear it all the time: “Make our site like Amazon.” It makes sense, since your end users have become accustomed to the ease and sophistication of the world’s largest online retailer. It doesn’t mean you have to spend billions; it means you have to understand how sophisticated your users are and meet them at their level. We know how to do that.
Ease of use
The expectations of your site’s visitors are constantly evolving. Interacting with your organization should be seamless on any platform and provide visitors with the information or products they seek with ease. Ultimately users should be able to complete the task they came to do, and find what they came to find. Think of your website as another member of your customer service team, so someone courteous, helpful, likeable. Adage creates that personality, and translates it online.
When you consider your end users, you’re able to reach all of the people that are important to you. Sometimes it’s minor things that alienate a group of users, or cause them to disengage. We know what to look for, how to identify quick wins, and how to map out your universe of users, speaking to each of your audiences.
Your brand is so much more than just a logo — it’s the full extension of your users’ experiences across your organization’s touchpoints. Your business cards may look great, but how is your visual presence on LinkedIn or YouTube faring? If your answer is anything but “fantastic,” it’s time to take a harder look at the digital limitations of your brand. Brand cohesion reduces confusion, frustration, and risk to your brand. It is also critical to increase customer loyalty, engagement and trust. If you want to learn more about this read this blog or watch this video from the Adage team.
Simply put, tracking and analyzing user behavior provides a basis for change that will lead to more conversions. Understanding your users is the first step to providing them with solutions, products, or experiences. We utilize the latest tools and technology to turn insight into action.
Human-centered design thinking starts with understanding users and their needs, and then uses both holistic and divergent thinking to address them. This iterative approach narrows over time to be more specific as we discover and create the experience users are looking for.
Reach out to our Strategy & Design team. They’re eager to help.
Read the AAPD Case Study
“Our previous website was the cause of frustration for users and also for web admins. With the redesign and stronger integration capabilities, we have seen a rise in time spent on the website and also less complaints regarding where items can be found.”Lily SnyderAAPD Web and Social Media Manager Find out more about the AAPD success story.