Great user experiences are built for form and function.

Experiences guided by a singular vision and organizing idea lead to consistent design patterns and overall better user experiences.

Strategy & Design

Consumers expect consistent, seamless, and orchestrated sequences of experiences from organizations. User experience design should help people achieve their goals first, and delight them within the brand story. Digital leaders know that a brand story + user experience = great consumer experiences (CX). Success requires a strategy that considers “the brand” is “the sum of experiences of the brand”.

Audience Understanding
We begin by understanding your audience with quantative and qualatative activities:

  • Competetive Analysis
  • User Research
  • Data Analytics
  • User Journeys
Our Specialties
Lean UX Design

Mobile First Design

Web Application Design

Complex Commerce & Business Rule Design

Notable Awards
W³ Award

Interactice Media Award

Awwwds

Episerver Marketing Site of the Year

Episerver Commerce Site of the Year

AVA Digital Awards Gold Winner

Step No. 1

Strategy

Every project begins with  empathy. Our team seeks to gain insights and understand user needs, desires, and expectations. We couple audience understanding with strategic leadership in establishing a vision and organizing idea. Organizing ideas become the guiding principle for making decisions throughout your project.

Step No. 2

User Experience Design

We leverage insights gained to organize, ideate, prototype, and design frictionaless digital experiences for your audiences. We work collaboratively with our clients by wireframing, interactive prototyping, and validating our designs with usability testing. Prototypes capture business rules and allow for rapid iteration before investing in fully realized software.

Step No. 3

User Interface Design

User interface (UI) design bring interactive prototypes to life with the application of the brand. UI design systematically applies colors, typefaces, and branding to complete the marriage of user experience design and the brand story. Great UI design is flexible, efficient, consistent, and systematic to build brand credibility and establish trust.

How We Work

Mobile First, Modular, Iterative

Mobile web traffic globally now surpasses desktop traffic. Mobile first design considers progressive enhancement from mobile to desktop. Mobile requires thoughtful use of screen real estate, cellular bandwidth, and user expectations of fully feature mobile experiences. So we iterate in design and development to ensure that our products are performant, and friction free for mobile and desktop users.